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Technology Stocks : NEXTEL
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To: John F. Dowd who wrote (6307)5/24/1998 7:12:00 AM
From: Frederick Smart  Read Replies (1) of 10227
 
John:

>>Maybe you can get Sally Struthers to stand next to a starving kid and ask those watching to buy a NXTL phone so he can keep in touch with those that aren't starving. I would prefer a more reasoned and less emotional application and marketing approach.>>

I understand your sentiment. I know you have a military background - jet & commercial pilot - if I remember right.

Let's switch to that cold, reasoned, rational commercial.....

Cut to a scene in an open F-16 jet fighter cockpit early in the morning. How about Tom Cruise with that smirky scowl holding an i600 that's talking back to him on DC. It's his girlfriend. Something about meeting at that bar where they all like to sing. A few chirps back and forth and he closes with, "Ok hon I copy...I'll be there."

He attaches his headgear, pulls the cover down and starts taxing. Fast forward to scene where the jet is ready to explode down the runway. Mr. Cruise and the F-16 takes off in the early morning sunrise. Nextel's logo in black and white rides the bottom of the screen as that famous song kicks in from the movie.

Oh, by the way, Sally was on the tarmak with a flag directing the jets.
This is a scene all men and tough guys can appreciate. It's got all the right emotions tied up in a jockstrap. But its also logical, linear and all business.

Someone pass this along to Dan A.

Thoughts Jimmy?
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