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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.52

+0.1%

Dec 26 9:30 AM EST

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To: zebraspot who wrote (4692)	5/26/1998 7:58:00 AM
From: Mark Fowler	Read Replies (2) of 164684

Barnes & Noble and Borders are already THE brand names in book retailing. AMZN needs to spend a WHOLE lot more in advertising than these competitors, if they ever hope to catch up.<< And Amzn.com has brand name for book etailing and much more, i mean you can sell anything under that name. And that's why you have the traditionals running scared to play catch up in my wiew.

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