Last week the patent, this week the NVIDIA alliance. SNNT is starting to deliver on what they talked about in the shareholder's meeting. Looks like things a starting to come together. Hold on to your hats. John
BusinessWire, Tuesday, May 26, 1998 at 09:31
WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--May 26, 1998-- Synthonics Technologies, Inc. (OBB:SNNT), a developer of advanced 3-D image creation tools, has formed a strategic alliance with NVIDIA Corporation, Sunnyvale, Calif., a leading provider of 3-D processors for the mainstream market. The two companies will promote and cross-market advanced interactive 3-D graphics technologies, software development tools and specialized multimedia hardware to educators in order to expand the use of three-dimensional images for the educational market. The partnership is expected to deliver cost-effective, state-of-the-art PC-based 3-D graphics into the educational marketplace for the first time. "Our mission is to remove the access barrier that prevents the vast majority of educators, students, researchers and others interested in learning through interactive participation from personally examining objects and exploring environments digitally just as if they were present," Mike Budd, president and chief executive officer, Synthonics Technologies, said. "Because Synthonics and NVIDIA are each at the forefront of their respective technologies, we expect this partnership to benefit all those interested in interactive education." In the past, the use of 3-D graphics in educational PC software programs has been severely limited by microprocessor speeds, the size of image data files and the high cost of modeling and rendering realistic full-depth images on graphics workstations. Synthonics and NVIDIA will work with third party developers to create the type of compelling, interactive presentations that PC users are accustomed to experiencing only with computer games. By combining the low cost 3-D content generation features of Synthonics "Rapid Virtual Reality"(tm) (RVR(tm)) software tools with the advanced graphics acceleration capabilities of the RIVA processors from NVIDIA, price and performance barriers can become a thing of the past. "We are committed to the vision that interactive 3-D graphics will transform the way we use our computers," Jen-Hsun Huang, president and CEO, NVIDIA, said. "With Synthonics' amazing technology, we can now study and interact with intricate 3-D digital replicas of real-world objects. Combined with the high quality and real-time rendering enabled by NVIDIA's 3-D processors, I expect this interactive capability to make a profound impact on education, communications and electronic commerce."
Producing Affordable 3-D Images
Synthonics' patented RVR software technology allows for a more complete examination of objects than previously available to PC users. Using Synthonics' proprietary software to create 3-D images allows anyone with a PC to extract information from 3-D digital replicas of educational objects in the same manner as if they could handle the item itself. These complete, accurate 3-D images can be viewed, examined, animated and inserted into other 2-D and 3-D multimedia environments. Synthonics' photogrammetric process makes it possible to convert static still images into accurate 3-D digital models that can be thoroughly examined on a PC. The patented image modeling technology offers the only affordable, yet accurate method for creating and displaying complete, photo-realistic 3-D models.
Work with the Smithsonian
This partnership with NVIDIA helps Synthonics increase its involvement within the educational arena. Synthonics is currently fulfilling two major contacts with the Smithsonian Institution. The company has been called upon to create 3-D replicas of seldom seen artifacts and exhibits from the nation's premier historical and cultural institution. Synthonics will use the digital replicas to create multimedia CD-ROMs and other interactive digital presentations that let the public interact with hundreds of artifacts housed in the Smithsonian's 16 diverse museums, at home on standard PCs.
About the Companies
NVIDIA Corporation designs, develops, markets and sells high-performance 3-D processors for personal computers. Corporate headquarters are in California: NVIDIA Corporation, 1226 Tiros Way, Sunnyvale, Calif. 94086. Phone: (408) 617-4000. nvidia.com. Based in Westlake Village, Calif., Synthonics Technologies, Inc. (Electronic Bulletin Board symbol "SNNT"), develops advanced 3-D content generation imaging software tools for use in PC and Internet applications. For information, call (818) 707-6000, E-mail: synthonics@synthonics.com, or visit the Web site: synthonics.com.
CONTACT: The Bohle Company Joseph Riser, 310/785-0515 ext. 205 josephr@bohle.com
Copyright 1998, Business Wire
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