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Non-Tech : NetBank(NTBK)-formerly Atlanta Internet Bank

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To: TLindt who wrote (516)5/26/1998 1:34:00 PM
From: TLindt  Read Replies (1) of 2414
 
And some more...

Atlanta Internet Bank Revolutionizes Mortgage Application Process

ATLANTA -- Atlanta Internet Bank, Member FDIC ( netbank.com ), announced today the launch of a fully comprehensive, 24-hour online mortgage application service. The service, available to consumers in all 50 states, enables Internet users to engage in the mortgage application process cost-effectively with unprecedented simplicity, privacy and speed.

Atlanta Internet Bank's mortgage service will feature a user-friendly online application form that potential borrowers can fill out in the comfort and privacy of their own home -- not under the scrutiny of a loan officer. A telephone center staffed by experienced loan professionals is available to customers. Interactive rate sheets and program guides are provided online along with a detailed listing of mortgage products -
including rate listings. Consumers will benefit from lower up-front charges and price consistency.

"This is another low cost delivery solution from Atlanta Internet Bank. We are providing consumers with a more comfortable mortgage application process that also eliminates the middle man -- reducing origination costs and the borrower's anxiety," said D.R. Grimes, Chief Executive Officer of Atlanta Internet Bank. "Most lenders usually assign a rate that suits the customer's financial history and status, or based on what the competition is charging in the local area. Our rates are published online, for customers in all 50 states to see, so there is equal treatment of our customers across the board."

"Many mortgage lenders are trying to use the Internet to attract more business, but Atlanta Internet Bank's entire business is Internet-based so we are able parlay our expertise in online banking into a more economical model for online lending," said Jeff Watson, Atlanta Internet Bank's senior lending officer. "An Internet-only lender offers added value from low overhead costs and no conflicts among sales channels. Also, we have the ability to offer mortgages in all 50 states. This can especially benefit consumers in non- urban areas where rates may be higher because there's only one or two lenders in the area."

The mortgage application service is the latest in a rapidly expanding series of online products from Atlanta Internet Bank. At present, Atlanta Internet Bank is the only location on the Internet providing consumers with comprehensive and integrated access to a simplified mortgage process, generous deposit rates, electronic bill-paying services and online stock trading.

Atlanta Internet Bank (AIB) has quickly become the world's leading provider of online consumer retail banking and financial services. AIB offers checking, money market accounts and certificates of deposits with exceptional interest rates. AIB is a Member, FDIC. AIB is the world's premier provider of electronic financial services and can be found on the World Wide Web at netbank.com, or reached toll-free at 1-888-256-6932.

/CONTACT: Andrea Thabit or Sean Cassidy, both of Dan Klores Associates,
Inc., 212-685-4300/

"Copyright(c) 1998, PR Newswire"
"Provided by Dow Jones & Company, Inc."
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