<<OT: Well, Sort Of... Something For Weby...>>
Pulled this off of internetnews.com...
Newsletter Projects $17 Billion Web Ad
Business in 2007
[May 26, 1998] The Carmel (CA) Group's "Convergence Investor"
newsletter projects that consumer market Web advertising will be a
$17.3 billion business in 2007.
According to the newsletter, the projection reflects an 18-fold increase
from the Internet Advertising Bureau's $906.5 million valuation for
1997 online advertising activity.
In addition to delivering detailed 10-year Internet advertising growth
and revenue projections, this latest edition of "Convergence Investor"
examines the Internet strategies of major players such as Barnes &
Noble, DoubleClick, AOL and Yahoo! as they employ banner ads,
sponsorships, interstitials and microsites to build their interactive
businesses.
The newsletter also lists more than 40 Congressional bills that could
affect the evolution of the Internet. These include measures dealing with
copyright, taxation, adult content and behavior, privacy, unsolicited
e-mail, Internet gambling, FCC regulation, encryption and the
regulation of electronic commerce.
The Carmel Group provides investment, programming, marketing,
technological, regulatory, legal and other business analysis of direct
broadcast satellite and other telecommunications industries. Company
products and services include databooks, newsletters, seminars and
selected appraisal and consulting projects. |
