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Non-Tech : E*Trade (NYSE:ET)

ET 16.51

-0.8%

Nov 21 9:30 AM EST

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To: Bikergirl who wrote (2948)	5/26/1998 9:47:00 PM
From: Brian K Crawford	Read Replies (3) of 13953

<<ETrade is getting squeezed from below by Suretrade & Ameritrade, and from above by Schwab>> Funny....this is what makes a market...I looked at this situation and concluded it was Schwab in the squeeze. ALL the deep discounters have lower price points than Schwab, while those investors wanting advice with their executions will be sticking around at the full service firms. ETrade is in the most competitive area of the market. Yet they have the look of a long term winner. Always early introducing features. Licensing the brand name around the globe. Pounding away at market share with a relatively big ad budget. Setting the pace for the rest. I am reminded of AOL back when the conventional wisdom was that the ISP hordes would nibble them to death. And Schwab, the raider of the 70's and 80's that stole market share from the full service brokers, is now looking like the stodgy establishment. I may be wrong. Good luck. Brian

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