All, Another Example of "End to End" Claim - Cisco's 6400 Series
End to End DSL. Is this a contradiction in terms? xDSL is an *access* technology. End to end assumes a lot more than access. What does this claim assume is in place for it to be true? Anyone?
[[side note: watch for LU Internet announcements today, per McGinn on CNBC this A.M.]]
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Cisco Breaks Through DSL Service Profitability Barriers; Leadership Architecture Delivers High-Speed, End-to-End Internet Services
May 27, 1998
SAN JOSE, Calif.--(BUSINESS WIRE) via NewsEdge Corporation -- Cisco Systems, Inc. today unveiled a leadership architecture that breaks through DSL service profitability barriers and delivers the industry's most comprehensive, end-to-end DSL product portfolio.
Cisco's DSL product strategy enables service providers worldwide to profitably offer high-bandwidth access over existing phone lines. Service providers will have the ability to provide scalable service offerings aimed at multiple markets -- from dedicated virtual private networks (VPNs) for business customers to personalized, on-demand, service-selection capabilities for telecommuters and consumers. The breakthrough in profitability is realized by service providers in three ways: lower deployment, operations and equipment costs; increased services offerings for all markets; and market expansion into business, small office/home office (SOHO), telecommuter and consumer markets.
"Cisco's announcement today is great news for service providers. Their products address the need for service providers to make a compelling business case on value-added services, as well as the underlying DSL infrastructure. Cisco's leadership in bringing this standards-based architecture to market will encourage innovation and growth for the DSL industry as a whole," said Paula Reinman, senior consultant with Telechoice, Inc, a leading telecommunications management consulting firm.
Industry's Broadest Customer Premise Equipment and Central Office Product Portfolios Allow Service Providers to Reach All Levels of the Marketplace
With today's DSL product announcement, Cisco offers the industry's largest customer premise equipment (CPE) and central office (CO) product portfolios.
The Cisco CPE product portfolio allows service providers to reach every category of end user, including branch office, small/medium-sized business, SOHO, telecommuter and consumer markets, with data rates from as low as 32 kbps up to 8.1 Mbps. With its "no truck roll," splitterless technology and a leading low price of $249 for an end-user access modem, Cisco enables service providers to deliver lower-priced services to their customers.
The new CPE products announced today include the Cisco 626 ATM25 ADSL Modem, the Cisco 676 SOHO/Telecommuter Router, the Cisco 1401 Small Office ATM25 Router and the 3600 series ATM25 Network Module (see separate release, " Cisco Expands DSL Customer Premise Equipment Solutions").
The Cisco CO product portfolio offers service providers worldwide an opportunity to deploy differentiated DSL services to multiple customer markets in a cost-effective manner through density, modem pooling, aggregation and compatibility with existing central office products. Cisco's new CO products include the Cisco 6200 series Advanced DSL Access Multiplexer (see separate release, "Cisco Expands DSL Central Office Solutions").
These portfolios take advantage of Cisco IOS(R) software capabilities. The mature and robust support provided by scalable Cisco IOS technologies enables service providers to quickly deliver new, competitive services beyond simple Internet access.
Scalable Service Management Control and Provisioning Enables Massive DSL Deployment
Cisco's DSL architecture enables mass-market expansion for service providers by offering flow-through user-service provisioning, at least a tenfold reduction of Permanent Virtual Circuits (PVCs) via a tunneling architecture, globally distributed IP address management, and a fault-tolerant and resilient architecture. These features and benefits are enabled through the Cisco 6400 series Universal Access Concentrator and the Cisco User Control Point, which Cisco also announced today (see separate releases, "Cisco Announces 6400 series Universal Access Concentrator," and "Cisco Announces Service Creation and Control Platforms").
Unique Service Selection Capability Enables Creation of Differentiated Services on a Per-User Basis
Cisco's service-selection capability allows service providers to finally realize the concept of providing mass-market, "data-tone" access from central switches over data lines to customer PCs, in much the same way dial-tone services are provided to telephone customers. Service providers can now promote a large suite of data-tone services to their customers -- such as monthly Internet access, on-demand Voice over Internet Protocol (VoIP) or virtual private networks (VPNs) -- and provide accounting and billing based on service usage.
Through the unique service-selection capability of the Cisco DSL architecture, service provider customers can turn services on and off instantly, access multiple services simultaneously, access a personalized service portfolio, and select varying security and quality options. The customer accesses the services with a simple mouse click and is charged either a flat-rate or per-usage fee according to the type of service selected.
Service providers and their customers realize these features and benefits through the Cisco 6510 Service Selection Gateway (SSG) and Dashboard and the User Control Point (UCP), which Cisco announced today (see separate release, "Cisco Announces Service Creation and Control Platforms").
Standards-Based Architecture Enables Broad Industry Innovation and Delivers Customer Investment Protection
A key part of Cisco's strategy is to enable service providers and third-party application developers to innovate new services. Furthermore, Cisco's standards-based architecture enables vendor interoperability and protects service provider investments. The Cisco DSL product portfolio supports the Interoperable End-to-End Broadband Service Architecture over ADSL System, which has been a cornerstone of Cisco's PPP-over-ATM solution since the inception of the product line, as well as architectural models developed in cooperation with the ADSL Forum. Cisco fully supports the Universal ADSL Working Group (UAWG) initiative to focus on delivering ADSL solutions to the consumer market by leveraging G.lite technology. The established industry standards Cisco supports include CAP, DMT, G.lite, L2TP, ATM, Frame Relay, IP, RADIUS, DHCP, DNS and SNMP.
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