CyberShop Teams With the Microsoft Plaza, @Home Network and PointCast to Drive Customers to Site
NEW YORK--(BUSINESS WIRE)--May 28, 1998--CyberShop(R) International, Inc. (Nasdaq: CYSP) today announced relationships with three leading Internet services, the Microsoft(R) Plaza (Nasdaq: MSFT), @Home Network(TM) (Nasdaq: ATHM) and the PointCast Network.
The agreements add to CyberShop's growing list of marketing and advertising relationships it has entered into since its IPO last March. The Company recently signed a deal with Excite, Inc. (Nasdaq: XCIT), making CyberShop the most prominently presented online department store for the 20 million monthly users of the Excite and WebCrawler services. CyberShop also entered into a two-year agreement with GeoCities (www.geocities.com) making it the featured retailer for the fastest growing Internet community.
"These alliances will further enhance our presence on the Internet and will drive additional traffic to the cybershop.com site," said Jill Markus, vice president of business development at CyberShop. "Creating relationships with Internet leaders, such as the Microsoft Plaza, @Home Network and PointCast, is not only helping us reach new customers, but reinforces our position as a leading upscale online retailer."
CyberShop will be a featured site in the Microsoft Plaza (http://www.plaza.msn.com) through its 18-month Interactive Merchant Agreement with Microsoft's popular online shopping channel. Under terms of the agreement, visitors can reach CyberShop through other Microsoft properties, including MSNBC, Microsoft Start page, MSN Premier, and msn.com. In addition, CyberShop will participate in a variety of promotional opportunities, including the professional gift guide, Pamela's Picks, and feature new items in the Plaza Specials areas.
CyberShop also signed an eight-month agreement with @Home Network for an extensive broadband interactive marketing campaign designed to drive customers to cybershop.com. @Home Network, the leader in high-speed Internet services via the cable infrastructure, will give users high-speed, direct access to cybershop.com which offers over 40,000 products from more than 400 manufacturers. CyberShop will work directly with @Home Network s in-house creative department to develop new e-commerce advertising models that leverage the fully integrated multimedia capabilities of @Home s ad specifications to promote CyberShop's exclusive product promotions and seasonal specials. During the program, Cybershop will also incorporate video demonstrations of products, increasing the sales potential within the broadband advertisements.
In addition, CyberShop signed a nine-month advertising deal with PointCast, the inventor and leader in broadcast news via the Internet and corporate Intranets. Targeted banner advertising on the PointCast Network will give PointCast viewers easy access to CyberShop's Gifts Wrapped & Ready service, which allows customers to have select gifts elegantly wrapped with a personalized greeting card and shipped within 24 hours.
CyberShop provides a shopping experience that incorporates traditional department store and mail order features into an easy-to-use and convenient online shopping environment. Visitors can find items, from elegant Waterford Crystal, and Christofle tableware to the quality and craftsmanship of Braun, Swiss Army and Calphalon through the store directory or by using CyberShop's powerful search engine.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day. -0- NOTE: Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries. Other product and company names herein may be trademarks of their respective owners.
About @Home Network
Based in Redwood City, California, @Home Network (Nasdaq: ATHM) distributes high-speed interactive services to residences and businesses using its own network architecture and a variety of transport options including the cable industry s hybrid-fiber coaxial infrastructure. The cable connection provides users significant increases in speed over conventional Internet services. Leveraging the always on attributes of cable, @Home allows for unique multimedia applications that go beyond current Web experiences. Individuals seeking additional information about availability and subscription can refer to the @Home Network Web site (www.home.net). Since its founding in 1995, @Home Network has reached affiliate agreements with nine leading cable companies in North America, including: Tele-Communications Inc., Cablevision Systems Corp., Century Communications Corp., Comcast Corporation, Cox Communications, Intermedia Partners, Marcus Cable, Rogers Cablesystems Limited, and Shaw Communications.
Home Network, @Home and the @ logo are trademarks of At Home Corporation and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners.
About PointCast
PointCast Incorporated was founded in 1992 to provide current news and information services to viewers and corporations via the Internet and corporate Intranets. Since PointCast launched the PointCast Network in February 1996, the Company has won more than seventy-five industry awards and honors; including CNET's Best Internet Application, PC Magazine's Technical Excellence award and PC Computing's Most Valuable Product award. The PointCast Network can be downloaded for free at www.pointcast.com.
About CyberShop
CyberShop, a leading upscale online retailer, can be found on the World Wide Web at cybershop.com and on America Online (NYSE: AOL) in their Shopping channel or by using keyword cybershop.
CONTACT:
CyberShop International, Inc.
(212) 532-3553
Jill Markus ext. 201
Gary S. Finkel ext. 231
or
The MWW Group
(201) 507-9500
Cheryll Ocampo (cocampo@mww.com)
KEYWORD: NEW YORK
BW1057 MAY 28,1998
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