Tri-Vision's V-Chip Technology Available
On Special Internet Site by June 12 in
Conjunction With Encoding by
Broadcasters
Business Wire - May 27, 1998 17:24
%TRI-VISION TVL. %TENNESSEE %TELECOMMUNICATIONS
%COMPUTERS %ELECTRONICS %COMED %ENTERTAINMENT %PRODUCT
V%BW P%BW
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NASHVILLE, Tenn.--(BUSINESS WIRE)--May 27, 1998--Sixteen
days 'til v-chip.
In a response to Vice President Albert Gore's call to action today for
next steps to be taken on implementing v-chip technology, Tri-Vision
Electronics Ltd./Ltee agreed with retail distribution partner, Ingram
Entertainment to take advance orders on the internet for the V-gis(TM)
set top boxes.
National distribution in retail stores and through cable operators will
begin in late June and national coverage should be completed by
September 15.
"We are first to the market for parents who want to purchase the
V-gis(TM) set top box by June 12," said Todd Grunberg, vice president
of marketing and business development of Tri-Vision. "We have agreed
to begin selling our set top boxes via the internet site www.v-gis.com and
we already have some phone calls from many people who have heard
about the product by word of mouth."
Grunberg continued, "Parents concerned by the ever-increasing rate of
violence and inappropriate subject matter seen on television were given a
dose of good news today when the Vice President called for swifter
action on the encoding by the networks and the continued implementation
of the v-chip. Being first to the market with this unique technology that
will help parents choose programming all the way to the content level is
our response to the commitment the manufacturing industry made last
year to the Congress, the White House and most importantly to the
American people."
V-gis(TM) is Tri-Vision's proprietary brand name and technology for the
generic term v-chip.
The V-gis(TM) set top box is available in two products, one a decoder
and the other a converter/decoder. Suggested retail on the decoder is
USD$79.99 and on the converter/decoder USD$139.99.
Both V-gis(TM) products feature:
1) blocking technology that can read both the TV Guidelines and the
MPAA ratings;
2) an easy-to-follow on screen menu;
3) a unique one-time-set feature that the parent can set and leave alone;
4) a four-digit Parent Identification Number (PIN) that can turn the
device on or off easily;
5) a security sleeve that keeps older children from tampering or
disconnecting the device;
6) a unique infrared eye that modestly sits atop the TV while the
hardware is hidden behind the set;
7) in-home adaptable for any changes to ratings so that parents don't
have to buy new boxes for every change in the rating system.
The V-gis(TM) technology is software invented by Canadian Engineering
Professor Tim Collings. His work to complete the v-chip technology was
started after he was horrified by the massacre of 14 female college
students in 1989.
"In Canada, we have seen the same kind of awful violence that has been
ripping apart the fabric of America's youth," said Grunberg. "We honestly
believe that the V-gis(TM) technology is the first step needed to help
North America's parents manage the increased amount of violence,
sexual content, language and inappropriate dialogue being seen on our
TV's today."
Tri-Vision International Ltd./Ltee is a public company founded in
1986 and trading on Canada's Toronto Stock Exchange and Alberta
Stock Exchange under the symbol TVL. The Company is a world leader
in the rapidly-expanding communications technology industry.
Tri-Vision Electronics Inc., a wholly-owned subsidiary of Tri-Vision
International Ltd./Ltee, holds the exclusive global rights to the
proprietary v-chip technology developed by award-winning Canadian
inventor, Tim Collings.
For public relations and marketing information contact MBF&I at
615/255-6234 ext. 116 or at email to cc@mbfi-nashville.com. For
investor relations information contact Century Communications at
888/298-8551 (toll free) or by email to tri-vision@tri-vision.ca.
CONTACT: Tri-Vision, Nashville
Chris Cunningham, 615/255-6234, ext. 116
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