"Nextel's network is based on an outdated technology (iDen) that makes inefficient use of the available spectrum. They can't match T's and FON's marketing prowess. Their handsets are heavier and more expensive than those of their competitors'. Yada, yada, yada."
Instead of "yada, yada, yada" why don't you put some meat on the bones of your allegations? The only valid point you make is marketing but I'm not going to waste my time proving the obvious on the other points until you explain. I'm betting that you can't/won't back up your comments.
Marketing is NXTL's weak link but that's a function of name recognition. FON had the same problem when they began back in the stone age of the new telecommunications era. Somehow they, along with MCI, overcame. NXTL will too. By the way, since NXTL can't match T's and FON's marketing, why is it that NXTL is adding more customers per quarter (and higher quality customers) than either T or FON (with the exception of the Christmas gift buying season)? And how can NXTL do that by targeting a small segment of the market? Hmmm, maybe NXTL's products are so superior that they don't need to do as much marketing as T and FON. What a novel idea - use an "outdated technology" (your words), don't market effectively and still beat the pants off of the competition. Imagine what will would happen when NXTL has a higher public profile.
Arnie |
