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Technology Stocks : Novell (NOVL) dirt cheap, good buy?
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To: Scott Phillips who wrote (5008)11/19/1996 1:08:00 PM
From: Leo Sanders   of 42771
 
To All: Some Questions about Novell's Strategy

First, I would like to introduce myself. My name is Leo Sanders and I am a Novell shareholder (1,200 shares) with an average cost basis of $13.50. I have been following this thread for a few months now, listening to everyone's opinion.

I am also an MBA student at New York University Stern School of Management and I would like to create a case analysis on the current strategic issues facing Novell. As you are a group of people who follow Novell closely, I would appreciate your opinions on these 20 typical corporate strategy questions. I can be reached at lss1@trader.stern.nyu.edu.

If you would like, I would be happy to send a copy of the final case analysis to anyone who asks.

Thanks in advance for your opinions!

Please provide your opinions on any or all of the following questions:

1. What critical Strategic Issues does Novell face today?
2. What is Novell doing today to address these strategic issues?
3. What are some alternative strategies that Novell can use to address these strategic issues?
4. What are the pro's and con's of these alternative strategies?
5. What is the organizational structure of Novell? Are they divided into Strategic Business Units (SBUs)?
6. Do the individual products compete based on Price or Product Differentiation? Why?
7. What is the overall Corporate Strategy (as opposed to an individual product strategy)?
8. Do the individual product strategies fall in line and support the corporate strategy?
9. If product differentiation is the strategy, then what is the value added component to the customer?
10. What strategic alliances can Novell introduce, and what can Novell gain/learn from each of these alliances?
11. What are Novell's Core Competencies?
12. What is Novell's Competitive Advantage?
13. What is the culture among employees at Novell?
14. What have been the trends in the industry in the last 5 years?
15. What will be the trends in the industry in the next 5 years?
16. What is the corporate Vision and Mission? How is the company structured to meet this Vision? Is the Vision clear?
17. What is the leadership structure at Novell? How does that effect the current situation? What changes in the leadership style can be made to move Novell in a new direction?
18. Does Novell have a short-term and a long-term strategy? How do they differ?
19. SWOT Analysis of the Business:
A. What are Novell's Strengths and Weaknesses?
B. What are Novell's Opportunities and Threats?
C. What can be done to change these weaknesses into strengths?
D. What can be done to change these threats into opportunities?
20. Five Forces Analysis of the Industry:
A. What is the threat of new entrants?
B. What is the threat of substitute products or services?
C. What is the bargaining power of suppliers?
D. What is the bargaining power of buyers?
E. What is the rivalry among the existing competitors?

Thanks again for your opinions!
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