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Non-Tech : E*Trade (NYSE:ET)
ET 16.26-1.3%Nov 25 3:59 PM EST
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To: Bikergirl who wrote (2960)5/28/1998 8:56:00 PM
From: ItsAllCyclical  Read Replies (1) of 13953
 
E*trade unlike schwab has a better brand name in on-line trading. This will only continue to become more and more important.

People will think of E*trade for trading like they think of yahoo for searching. Looking at yahoo you can see what a difference it makes to be #1.
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