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Non-Tech : RIDE Snowboards (RIDE)

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To: Paul K who wrote (73)5/29/1998 9:55:00 AM
From: Steve Andrew  Read Replies (1) of 91
 
Paul......

I appreciate the note on the Ragen analyst ( he seems to be the last street bull on this name). I live in the Aspen, Co. area and am active in the Snowboard community. Accordingly, I have witnessed a resurgence in the Ride product line and its image among riders. Most importantly,
I am seeing a near 40% rise in next season's Ride orders from the local shops. Also, I know as fact, that Gart Bros.(the nation's second leading board retailer, albeit a lower status mass marketer) raised their Ride buy order by 42% into the next season and are confident of their quality and appeal. They also have won several new rental line orders (large orders) displacing K2 and others. I believe their market share is increasing and should be reflected in the stock by later this summer. Unfortunately, the rape and pillage of the investment community by the Salter family continues to plague this name and leaves many potential investors severely alienated towards the company. I am hoping that perception will change soon and have accumulated a rather significant position. Time will tell..

On the bid, as we speak.

Steve
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