Intel Corporation (INTC) Message Board

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Technology Stocks : Intel Corporation (INTC)

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3:59 PM EST

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To: Mark Brophy who wrote (5515)	11/19/1996 8:47:00 PM
From: Fred Fahmy	of 186894

Mark, I and many other techies may view the Cyrx 686 as inferior but this is not obvious to the average consumer. It not even the universal opinion within the technical community in general. In fact, the 686 has gotten much favorable press in comsumer type magazines. The average joe doesn't care or know if Cyrix is worse or better all they know is that they want Intel Inside and they are willing to pay a premium for the quality/reputation behind it. What about when the 486 was the hot chip?? The clone 486's were cheaper and comparable, yet people wanted Intel Inside. The Intel Inside campaign is about perceived quality and brand recognition. It's success and contribution IMO are completely independent of the competitions products. In fact, when successful such campaigns are meant to head off any thought a consumer has of even trying an alternatve brand whether it is "suppose" to be equal or not. FF

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