WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

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Nov 14 9:30 AM EST

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To: Brian Malloy who wrote (1075)	6/1/1998 8:25:00 PM
From: John O'Neill	Read Replies (2) of 1462

The answer to the basic question of this thread "will coca cola always go up?" is "no it won't ". The question is when it will go down and how far. I've wanted to short this stock for the last 3 year and today I did.. 500 shrs at $78 15/16. It closed above that, and analyst (who have never seen a true correction) think Coke is a safe haven. I assume their markets in the US are mature..does anyone know what foreign markets they have that rate their P/E ratio.? I ask this question sincerely as I don't really know why, today, I finally shorted it..It was a true gut feeling that BIG money was leaving the tech stocks like Intel ,and fund managers had to stuff it somewhere regardless of price. Look at a stock like AMAT..hyped by the analyst's all the way down from $39 in may to current $29 +change. This is down form $54 last year. Problem is, these HUGE declines in tech stock portends a risky picture for the overall market. Comments? JO

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