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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?
KO 71.09-0.6%3:59 PM EST

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To: Brian Malloy who wrote (1079)6/3/1998 12:22:00 AM
From: John O'Neill  Read Replies (2) of 1462
 
Brian..

Well so far I'm stuck 11/16 on my short of KO. I don't see a lot of homework which needed to be done. Coke's dividend at 0.8 % is not safe haven stuff to me. The current P/E is WAY above it's annual growth rate.

I think it's a good short hedge. I'm long my other stocks, and KO shouldn't have too much upside potential. On the other hand, it could easily correct to to $60-62 area.

I also see some antitrust action..I know Coke is not willing to supply some who carry Pepsi..that's un-American and besides Pepsi tastes better.

The "trigger" was still just a gut feeling.
JO
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