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Technology Stocks : Compaq
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To: William Hunt who wrote (27000)6/3/1998 10:29:00 AM
From: rudedog  Read Replies (3) of 97611
 
My friend in CPQ marketing said EP was very unhappy with APL, said something derogatory about 'ads with greek statues', and had been impressed with the DDBN ads using the digital 'blocks' with different messages in the block. Seems like CPQ is looking for a more hard-hitting direct ad style. I like the DDBN ads, personally, and thought CPQ's previous APL ads were pretty weak.
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