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Strategies & Market Trends : Roger's 1998 Short Picks

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To: Bob Trocchi who wrote (9596)6/3/1998 2:19:00 PM
From: Ploni  Read Replies (3) of 18691
 
Zonagen Inc. (ZONA) fell as much as 5 1/4 to 31 1/2 as the human reproductive-system specialty drugmaker's test results for its Vasomax impotence treatment were said by analyst Steve Lisi of Mehta Partners to be close to the 20 percent rate reported in the placebo group.

I just don't get it. This was widely known; what difference does it make that now it was announced by Steve Lisi? Why does Lisi carry more weight than Asensio, Bill Wexler, and the others who understood this was a generic drug ineffective for erectile disfunction? Also, why does Lisi's bad press override the good press reported by CNBC and ABC news, "that Vasomax is well-tolerated without the side effects of Viagra?" Can someone explain how this market operates to me, because I don't have a clue.
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