WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

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Nov 12 3:59 PM EST

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To: John O'Neill who wrote (1080)	6/4/1998 11:11:00 AM
From: Dulane U. Ponder	Read Replies (1) of 1462

So John -- now we get to the real motive behind your short. "Pepsi tastes better." In the market and in the cola wars, psychology often has a big part. I guess you are just as committed to your Pepsi as I am to my coke. In any event, don't think coke is a great short unless you view it as shorting the market itself. We may get a significant correction if 2Q is a big disappointment in which case, you should make some money if you can wait a while to cover. Over the years, coke has been a terrific long position but I believe it will trade with the market but perhaps with a higher low. dp

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