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Technology Stocks : Dell Technologies Inc.
DELL 120.53+0.7%Jan 16 9:30 AM EST

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To: Mark Brown who wrote (46286)6/4/1998 1:10:00 PM
From: Chuzzlewit  Read Replies (1) of 176387
 
Mark, I agree entirely with your points. Dell is clearly targeting the upper end of the PC market and making excellent progress in servers and laptops. That's why the ASPs didn't fall as rapidly as the industry average. If and when Compaq and IBM get their inventory problems squared away (and I'm not holding my breath on that) we should get a dramatic increase in profit margins because it looks as if component prices will continue to fall.

I do believe that Dell management has been a bit disingenuous in explaining away falling prices as simply the result of falling component costs. The real reason, of course, is that they operate in a competitive environment and must price according to the market if they wish to remain competitive.

TTFN,
CTC
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