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BMW Dominates J.D. Power and Associates Quality Plant Awards
PR Newswire - June 04, 1998 14:05
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WOODCLIFF LAKE, N.J., June 4 /PRNewswire/ -- Continuing a long string of BMW accolades, the latest J.D. Power and Associates Initial Quality Study (IQS2) found the three plants providing the world's best quality for vehicles destined to the US market to all be BMW facilities.
BMW was the first European car company to receive the coveted Platinum Plant Award, with its Dingolfing plant (which builds the 5 and 7 Series sedans) acknowledged as providing the best quality product in the world of plants producing vehicles for the US market. The company also swept the entire European manufacturing category with its Munich and Regensberg plants (which build the 3 Series and M3 products) tied for the Silver Plant Awards.
Of note, the BMW plants recognized by J.D. Power and Associates for providing the best quality products in the world will be producing the company's new 3 Series sport sedan, scheduled to launch in the US late this summer.
"These J.D. Power and Associates awards again affirm BMW's long-standing commitment to providing our customers with the best quality product and ownership experience possible," stated Victor Doolan, president of BMW of North America, Inc. "These accomplishments would not have been possible were it not for the focused efforts of our entire organization. From design and development, to manufacturing on through to our retailer network, all of BMW shares in these awards."
Conducted annually, the J.D. Power and Associates IQS2 study monitors the number of problems new-vehicle owners experience in the first three months of ownership. The study is the industry quality standard in ranking current-year models based on problems per 100 vehicles covering 135 specific problem areas over nine vehicle sections. The 1998 study reports responses from more than 58,000 owners of 1998 model-year vehicles. The IQS plant awards are based on vehicles built throughout the world and for sale in the United States.
BMW of North America, Inc. was established in 1975, at which point the company assumed marketing and distribution responsibilities of BMW automobiles in the U.S. from the previous private distributor. Motorcycle marketing and distribution was added in 1980. Since then the company's North American operations have grown to include marketing, sales and financial services organizations in the United States and Canada; a South Carolina manufacturing operation; a design firm in California; and various other operations throughout the U.S. and Canada. BMW is represented in North America through a network of more than 375 automobile and 190 motorcycle retailers in the United States and Canada. BMW (US) Holding Corp., the brand's North American headquarters, is located in Woodcliff Lake, New Jersey.
Information about BMW products is available to consumers via the World Wide Web on the BMW homepage. The address is: bmwusa.com.
SOURCE BMW of North America, Inc.
/NOTE TO EDITORS: This and all press materials are available from the
"Interactive News Bureau" at the BMW website. You can reach it by clicking
"Contact BMW" from the main menu. ( bmwusa.com )/
/CONTACT: Robert D. Mitchell, Product Information Manager of BMW of North
America, 201-307-3790/
/Web site: bmwusa.com
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