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Technology Stocks : The New QLogic (ANCR)

QLGC 16.07

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Aug 24 5:00 PM EST

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To: George Dawson who wrote (16442)	6/4/1998 3:44:00 PM
From: Ken Turetzky	Read Replies (1) of 29386

I didn't realize "Mr. Gig" was Ancor's corporate logo. I thought it was just an advertising campaign. However, I now see the connection -- "Gigworks" and the Beatnik musician "gigging" at the coffee house. Even if the strategy doesn't entirely work, at least Ancor is trying to establish some sort of identity. Most tech advertising tends to be weak and amateurish. Just check the trade journals for good examples.

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