WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

KO 71.80

+0.2%

10:15 AM EST

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To: Dulane U. Ponder who wrote (1088)	6/4/1998 10:51:00 PM
From: John O'Neill	Read Replies (1) of 1462

I am trying to "short the market" with KO as a hedge since all my other positions are long. I could short tech stocks, but they could rebound sharply and it seems KO would only "plod along " higher. Zack's has the 98 earnings estimate flat compared to 1997..about $1.64/share. Is this correct.? They also list the book value at a little over $3 .... JO

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