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Technology Stocks : Newbridge Networks
NN 13.98+0.9%Nov 26 3:59 PM EST
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To: Glenn McDougall who wrote (5001)6/6/1998 1:46:00 PM
From: Brett Nelson  Read Replies (1) of 18016
 
Great article, thanks Glenn.

I was impressed with Lutz's realization that NN needs better PR. After all, this is an ATM provider who is routinely left out of networker laundry lists. Case in point: good article discussing consolidation in telecom equipment industry in weekend edition of Investors Business Daily (page A8). You guessed it, no mention of our poor NN.

As Lutz says,

"A lot of people don't know much about Newbridge. We have to strongly improve our marketing organization and that's an area of great near-term focus."

"Newbridge is oriented towards substance and we have to learn more hype in order to be able to compete with that engine (CISCO). "

I was impressed with Lutz. Let's hope his "100 day plan" bears fruit.
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