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Non-Tech : Simula (SMU)

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To: raefon who wrote (1147)6/9/1998 12:15:00 PM
From: Noblesse Oblige  Read Replies (1) of 1671
 
Hi Raefon...

Thanks, but the kudos go to Don Townsend and Simula, not to me. BTW, it is my understanding that one of the two agreements is for a 2000 year model car, indicating that we will be getting "unexpected" revenue from ITS in 1999.

The way I read this press release, the *most* important aspect is the wording of paragraph two:

"...TRW and Simula are currently integrating the ITS on two vehicle platforms and have agreed to work together on programs for at least two additional automotive customers."

The fact that Simula has signed two additional platforms is important, but the fact that the biggest gorilla in the first-tier jungle (TRW) is working with an additional two car manufacturers is *VERY* important. Obviously, car *companies* have the potential for multiple platform deals. And, the fact that Simula's ITS is being "integrated" into TRW's product line for side impact protection indicates that the arrangement has legs, will almost certainly cover *many* platforms, and that we will be in the thick of things on *every* side-impact head protection decision still to be made.

If there was any doubt that Simula would get a reasonable portion of the market, those doubts should be dispelled by today's news. If we see any additional contract news over the next few months (and it is quite possible, as I have always thought that the first new agreements would quickly lead to additional arrangements), the rate of revenue growth will become obvious to everyone.

For the "oldtimers in attendance, "We are in Schaeffer City."

Have a good day.
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