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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?
KO 71.16+0.1%Nov 14 9:30 AM EST

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To: Paul K who wrote (1102)6/10/1998 10:30:00 PM
From: micky   of 1462
 
Another place coke shareholders may want to go -- is to follow a former KO executive to a company he chairs -- IWWC - Indian Wells Water Company. James M. Stevens was COO of Coca Cola Enterprises from 1987-91. He left, to build Suntory Water Group, consolidating five regional water groups, creating a highly successful Olympic campaign for Crystal Springs, and closing the largest acquisition in the bottled water industry's history.

Bottled water is the fastest growing segment of the beverage industry and some of those on this thread may want to keep in mind the 3Ms of any due diligence - Management, Management, Management.

More information is available at www.indianwells.com -- would appreciate feedback from those looking for alternatives -- after all, for the same price as a share of KO, I can pick up 40 shares of IWWC, and, based on MMM and recent financing received, expect some solid share price growth over the next few months.
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