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Technology Stocks : Dell Technologies Inc.
DELL 112.86-9.1%3:59 PM EST

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To: Chuzzlewit who wrote (47106)6/10/1998 10:40:00 PM
From: jim kelley  Read Replies (2) of 176388
 
Cat,

Re; Channel Stuffing

I was referring to CPQ taking back the product even though it may not be required to do so contractually.( It is in their interest to clear the channel for new product.)

I was talking with a person who managed the channel for a big company. He said that he would try to replace the obsolete product in the channel with twice as much saleable product. But then he had to take back the obsolete product and write it down.

Dog is denying that CPQ takes back product but there is no evidence that it does not do this. Moreover, if CPQ has a million units of obsolete product in their warehouses then I think this is actually worse than if they had taken it back as part of an inventory swap. Why? Because it says that they not only stuffed the channel but they also stuffed the warehouses. This latter condition indicates a company whose manufacturing is out of control.

The latest corporate channel report today shows CPQ with the highest channel inventory levels at 6 to 7 weeks. So the channels are still stuffed since the target is 3-4 weeks. The is a vexatious problem.

Regards,

Jim Kelley
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