Its long but right now its not earnings, its a ratings game.
<OR IMMEDIATE RELEASE
RELEVANTKNOWLEDGE ANNOUNCES TOP BUSINESS NETWORKS AND DOMAINS, ALONG WITH MAY'S TOP 25 WEB PROPERTIES AND DOMAINS
Godzilla Sinks Titanic, Seinfeld Shines and the U.S. Treasury Site Takes a
Nose Dive in May
Atlanta, June 9, 1998-RelevantKnowledge(r), Inc., the leading provider of
online marketing intelligence, today announced the Top 25 Web Properties and
Domains for May, as well as the Top 10 Business/ Financial Networks and
Domains below the server level for the first quarter of 1998. The Business/
Financial "vertical analysis" allows RelevantKnowledge customers to look at
data below the "dot.com" level and compare sites of the same genre and
sections within those sites to one another.
"Understanding audience behavior is all about precision. The
RelevantKnowledge technology and methodology were designed with this in mind.
One of the many benefits of our approach is the ability to provide site
publishers and advertisers with deeper insight and understanding with our
below-the-server-level analysis," said Ted Hawthorne, vice president of
research and client information for RelevantKnowledge.
The Top 10 Business/Financial Sites:
Rank Site Unique Visitors 12+(in 000s)
1 biz.yahoo.com 5,524
2 quote.yahoo.com 5,275
3 irs.ustreas.gov/prod 4,511
4 quicken.com 2,834
5 intuit.com 2,645
6 irs.ustreas.gov 2,402
7 investor.msn.com 2,097
8 quicken.excite.com 1,991
9 wsj.com 1,749
10 schwab.com 1,588
The Top 10 Business/Financial Networks:
Rank Network * Unique Visitors 12+(in 000s)
1 Yahoo! Business Network 6,970
2 Quicken Financial Network 5,305
3 Microsoft Investor 2,643
4 CNNfn 2,266
5 Excite Business Channel 2,025
6 The Wall Street Journal site 1,749
7 Pathfinder Business Magazines 1,688
8 Quote.com 1,337
9 USA Today Money 1,254
10 Infoseek Business 1,191
*A network is defined as a commercial system of business offerings under one
brand name. In the case of Business/ Finance Networks, services may include
investment news, personal finance, and/or investment resources.
Note: For a complete listing of URLs associated with individual business
networks, got to relevantknowledge.com, and
choose Q1 Business Networks.
Although the U.S. Treasury sites were among the Top 10 business sites during
Q1, they spiraled downward after tax season. According to the May Web Report,
traffic to ustreas.com dropped 79 percent from April to May. Overall Web
duration and frequency fell slightly in May, with the average Web user
spending 9.1 days and 7.6 hours on the Web during the month, as compared with
9.4 days and 7.9 hours in April.
RelevantKnowledge's May findings also reveal that Warner Bros.' godzilla.com
replaced titanic.com as the most-visited movie site. Godzilla was surpassed
in growth from April to May only by seinfeld.com, whose traffic skyrocketed
from nowhere to 840,000 Unique Visitors.
"Top 25 Dot.com Domains" ranks the most highly trafficked single Web domains
during the May 1998 reporting period (5/4/98-5/31/98) based on Unique
Visitors, a measure developed and first reported to the industry by
RelevantKnowledge that is similar to "cumulative audience" in television
audience measurement. The data is projected to the latest RelevantKnowledge
universe estimate of 57 million Web users in the U.S., aged 12 and older.
Rank Site Persons 12+(in 000s)
1 yahoo.com 30,597
2 aol.com~ 22,824
3 netscape.com 18,890
4 microsoft.com 17,361
5 excite.com 15,860
6 geocities.com 13,988
7 infoseek.com 12,681
8 lycos.com 10,012
9 msn.com 9,852
10 altavista.digital.com 6,623
11 tripod.com 6,579
12 zdnet.com 6,102
13 hotmail.com 5,921
14 webcrawler.com 5,912
15 angelfire.com 5,663
16 switchboard.com 5,293
17 amazon.com 4,667
18 real.com 4,386
19 mapquest.com 4,318
20 cnn.com 4,291
21 pathfinder.com 4,258
22 bluemountain.com 4,124
23 hotbot.com 4,104
24 four11.com 3,918
25 xoom.com^ 3,833
"Top 25 Web Properties" consists of the top consolidated Web properties
aggregated under one brand, including multiple domains that fell under that
brand during the May 1998 reporting period (5/4/98-5/31/98) and is ranked by
Unique Visitors. The data is projected to the latest RelevantKnowledge
universe estimate of 57 million Web users in the U.S., aged 12 and older.
Rank Property* Persons 12+(in 000s)
1 Yahoo/Four11 31,362
2 AOL.com~ 22,898
3 Excite Network 19,407
4 Netscape 18,890
5 Microsoft 17,409
6 MSN/ Hotmail 14,750
7 GeoCities 13,988
8 Lycos/ Tripod 13,698
9 Infoseek 13,251
10 Walt Disney Company 8,462
11 CNET 8,137
12 WhoWhere/Angelfire 7,771
13 ZDNet 6,891
14 AltaVista 6,623
15 CNN 5,621
16 Switchboard 5,496
17 Wired 5,433
18 RealNetworks 5,371
19 Xpics 4,980
20 Amazon 4,667
21 Xoom^ 4,456
22 Mapquest 4,450
23 Blue Mountain Arts 4,375
24 Pathfinder 4,258
25 Mirabilis^ 3,986
*Site data based upon aggregation of multiple domain names. A complete list of
domain names/URLs, for each site can be found at
relevantknowledge.com.
^Web Property or domain name did not appear in April 1998 Top 25 Web
Properties or Web Domains listings.
~ The RelevantKnowledge report under-represents traffic to aol.com.
Note: All numbers are estimates and are subject to the limitations inherent to
survey methodology, such as sample variability, data collection flaws and non-
respondent bias. The effect of this cannot be determined to any precise
mathematical degree.
Note: A complete methodology explanation is available on the RelevantKnowledge
Web site at rkinc.com.
About RelevantKnowledge:
RelevantKnowledge (www.relevantknowledge.com, 1-888-4RK-0001) is the only
company of its kind to offer a randomly selected, unified panel of business,
home and college Web users, representative of the U.S. World Wide Web
universe. The company's Web Reports, Site Reports and custom analyses enable
advertisers, advertising agencies, Web publishers, and industry and financial
analysts to better refine site content, more accurately target ad messages and
maximize media efficiencies.
The company was founded at the Advanced Technology Development Center on the
campus of The Georgia Institute of Technology. Bringing together a team of
experts from the fields of research, panel management, media, technology and
advertising, RelevantKnowledge provides the standard for Web audience
measurement and market insight. RelevantKnowledge is privately funded through
capital investments by J.H. Whitney, Robertson Stephens, Unterburg Towbin and
Sirrom Capital.
###
Press contact:
Michelle Beilsmith
RelevantKnowledge, Inc.
404/224-3311
michelle@rkinc.com>
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