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Non-Tech : Enamelon (ENML) - Does anyone follow this?
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To: oexwa who wrote (628)6/11/1998 8:53:00 PM
From: david jung  Read Replies (1) of 863
 
Today's Motley Fool "Oral care upstart Enamelon (Nasdaq: ENML) failed its check-up today, losing $2 7/16 to $6 1/2 after warning investors that retailers are hesitant in making major stocking commitments for the company's lone product, a calcium and phosphate enhanced fluoride toothpaste. Today's fiscal gingivitis is just another step down for a company whose share price has been in serious decay for the past year -- shares were trading as high as $25 a share last year even before the introduction of its toothpaste. The company is still expecting sequentially higher sales for Q2, but that is no major feat. Enamelon's toothpaste rolled out well into January and the company held back its marketing muscle until just last month, when a coupon campaign was giving the stuff away. With the steep discounts and a $28 million advertising budget this year, the only thing the company is assured of preventing is profits. If the May freebies and the dollar-off repeat purchase coupons didn't stir up enough demand for the company to crack into the lucrative $5 billion a year toothpaste business, even peddling potentially revolutionary "liquid calcium" is going to be challenging for Enamelon and will probably leave cavities in the balance sheet in the short term."
fool.com

David
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