Dell, definitely NOT a GORILLA! Of course you already knew that, a reminder for those who might not.
"Secondly, this distinction between gorilla/chimp/monkey and king/prince/serf markets [where companies don't own a proprietary technology or lock in their consumers - like PC manufacturers] is huge. And the reason it's huge is gorillas, chimps, and monkeys lock their customers in so that they get lots of add-on and upgrade business.
Kings, princes, and serfs do not necessarily lock their customers in and, therefore, although they might grow as fast as gorillas, chimps, and monkeys, they don't necessarily have lots of profits coming to them for many years out. They're going to have to compete in a very brutal marketplace. And gorillas, chimps, and monkeys just don't suffer the same pressures that kings, princes, and serfs do. So understanding the distinction and being able to determine whether a marketplace is one or the other I think is crucial to playing the gorilla game."
And guess what? I have a URL for you.
pathfinder.com
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