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Biotech / Medical : Chromatics Color Sciences International. Inc; CCSI
CCSI 25.01-16.0%Nov 6 3:59 PM EST

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To: Roger A. Babb who wrote (2951)6/11/1998 11:02:00 PM
From: gamesmistress  Read Replies (2) of 5736
 
OK, let's do some figgering. According to CCSI's rebuttal, they stated that 15,000,000 individual laboratory serum bilirubin tests were conducted in the US annually, and hospitals charged between $22-$34 per test for insurance reimbursement. This is where Asensio gets his statement that CCSI claims US hospitals spend approximately $330 to $510 million/year monitoring infant jaundice.

I don't think you can assume that CCSI "must expect to sell it [the disposable device] for upwards of $20 to meet their $300 million market projection." Why wouldn't they price it aggressively - say less than half of the current price - in any country they chose to market it to? If an easy to use, inexpensive test is available the number of tests done may well increase. The test does not require a lab and can be done at home by non-professionals, I believe. I agree that in many countries births do not occur in hospitals and this sort of test could be popular if it's marketed well and priced right.
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