Yes, unless the upgrades represent major news, there's no reason to announce each one as it's introduced. For instance, announcing that the news service was available struck me as a mistake because it reinforced the impression that PNLK was releasing no-news news. I think major news would be: Citigroup is indeed centrally involved as a strategic partner, committing its brand to the venture. Short of a blockbuster development like that, let's sit on the news and focus on building the business.
In a month or two, an announcement that Phase II is complete would probably have a positive effect, assuming that all the features promised for Phase II really are online and tight.
Remember, at this point, we're better served by solid development of the site's infrastructure, client base, and reputation than by the news of the day. We need a reserved, low-key approach to PNLK's successes at this point. As Vince Lombardi used to tell his players: "When you're in the end zone, act like you've been there before."
Have a good weekend! |
