Peter:
Prompted by your quandary over QDEL, I've done a little investigating. I am no expert in their business and maybe I should start following their thread, but their problem appears to be controlling expenses. As you said, they have many tests approved, about $38 million in trailing revenues and their gross profit margin isn't bad - over 50 percent. But they only have $1 million in trailing net profit. This doesn't exactly translate into shareholder value as they seem to be spinning their wheels - they generate more revenues, but it's constantly offset by VERY high sales and marketing expenses and high admin. expenses. For example, their top five executives earned $850,000 in compensation and bonuses last year, which is about half of TRIBY's $1.5 million in annual admin. expenses. Someone's getting rich off QDEL, and its not the shareholders.
Part of their sales and marketing expense problem appears to be attempting to produce and market "Quidel" name-brand products. Maybe this will pay off in the long-run if they can carve out a name-brand niche. This appears to be highly risky, however, especially in the medical field where low costs will become increasingly important and the ability of low cost "generics" to steal market share is well documented. Unlike Nike and Intel, I doubt there will be much prestige in whether a doctor prescribes or uses Quidel's or Triby's Hep B or H. Pylori test. If so, maybe this isn't a road TRIBY should venture down. Either way, QDEL does appear to represent a good case study for TRIBY to learn from.
I've also run some comparative valuations for several rapid diagnostics cos, namely QDEL, EPT, and SALV. I may have numbers to post soon, but overall TRIBY still looks good on paper. At $13, EPT appears to be defying gravity. I think Triby has a real credibility problem in the market right now - EPT/pregnancy test sales, TRIBY's largest source of revenues, appear to be stagnant with no clear plan in place to jump-start them, especially outside the US; very large question marks on the Uni-Gold platform due to constant FDA submission delays; and downward revisions on projected HIV revenues - for example, SALV has announced they are selling their tests in Russia for $2 - 3/test, which is probably lower than earlier estimates. |