What A Remarkable Figure...
Can you imagine how many page views and eyeballs SEEK
might get with better branding? Further, its important to remember
that SEEK only began mass media, off-line branding in the
last quarter of last year.
3%... I have no reason to question IntelliQuest's methodology...
still this figure seems REMARKABLE.
Given this figure, you might wonder HOW Infoseek has grown
its page views and eyeballs? But, they HAVE. So, what does
that mean? Are there just currently a hard-core group of
SEEK loyalists who spread the word among their geeky friends?
I mean, I doubt, SEEK's figures would be this low in academia
and among business users.
Further, may be this means that aside from much-needed
BRANDING, SEEK needs to go to work, as it has this year, on
Content and Community and Community As Content.
Anyway, thanks, Jerome, for the bit o' the day...
Best Regards, SEEKers,
c m |
