Kudos to you, too, PartyTime, for doing "double duty" on this and Yahoo threads.
2 points to consider:
1. Yahoo writer notes that ZULU sales total 1.3 billion impressions per year, not month. This is correct, but my earlier reference was to the "universe of impressions" which ZULU could market. Sorry if there was any misunderstanding. If one goes to Zulumedia website, under "Advertising Opportunities," there is discussion of ZULU's heavy hitter advertising program called "The Foundation Buy." The website notes: "On a monthly basis, this means that the Foundation Buy offers advertisers more than 1 billion media impressions." Under the "Representation Opportunities" portion of the website, there is a further reference to the Foundation Buy consisting of a "select group of highly branded sites."
2. Since ESVS' stock dividend is the equivalent of a split, or at the very least a 50% share dilution, the original 80-20% split contemplated for ESVS and ZULU would require either (i) a 2 for 1 ratio (versus 4 to 1) to account for the stock dilution or (ii) Zulu's shareholders getting a 1 for 1 stock dividend prior to the merger/combination.
Just my opinion, as always.
Can't wait for the party to begin. The champagne has been chilled and the corks are about to be popped.
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