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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 232.37-0.9%3:59 PM EST

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To: slipnsip who wrote (5959)6/15/1998 12:41:00 AM
From: F The  Read Replies (1) of 164684
 
>>They are not willing to spend themselves into bankruptcy advertising like crazy. AMZN has no choice but to try because their valuation is based not on earnings or profits, but on revenue growth.<<
What AMZN does in excessive advertisement is not really cost effective--it is a waste. I have seen AMZN commercial on TV more than 50 times in one month and seen its ads everywhere on the NET. How many more commercial will it convince me or others to buy books from them?
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