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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: trilobyte who wrote (254)	6/15/1998 3:35:00 PM
From: Mark Hill	Read Replies (1) of 768

Hey Guys, thought I would call Rod Rice on a big down day like today. Looks like someone put a market order in and got suckered @ 9.65 for 1800 shares. Poor guy. This looks like a good time to get in for a nice bounce in a few weeks. Still holding large core position, but may buy some more to trade. Rod says they are getting all ducks lined up for launch of new product which will be anounced sometime in 3rd. qt. No, he still won't tell me what it is except that it is non-fitness related. Says the product is out there now, marketed by another company. DFX is reworking the product to enhance its features and thinks they can market it much better than existing company. Still have move to NASDAQ on the horizon. My guess is before year-end as they qualify now. Sprott keeps raising price targets for this year and are now talking 23.50. DFX is building a new call center to be ready when new product is launched. They now have about 100 employees including 60 customer service reps. Sales should be in-line with previous qt. Sales will be released July 6 and earnings July 20. IMO things are going wonderfully one step at a time. BTW, Rod said their profit margin on the Bowflex machines is 76%. At this time they are not buying any shares back. Below is Time & Sales for today so far. GO DFX P.S. I will be requesting Jill at SI to change the name of our thread to the new company name. MH BFX-T NAME TIME E LAST LAST_VOL BID ASK SIZE T Q BFX-T 3:35 T -- 0 10.50 11.00 12x6 C BFX-T 3:35 T 10.50 200 -- -- BFX-T 2:58 T 10.05 0 -- -- E BFX-T 2:58 T -- 0 10.10 10.50 12x2 C BFX-T 2:43 T 10.05 0 -- -- BFX-T 2:43 T -- 0 10.10 10.50 12x2 BFX-T 2:34 T -- 0 10.00 10.50 14x2 BFX-T 2:33 T -- 0 10.00 10.25 14x4 BFX-T 2:02 T -- 0 10.00 10.50 14x7 BFX-T 2:02 T 10.05 100 -- -- BFX-T 1:35 T -- 0 10.00 10.05 14x1 BFX-T 1:35 T 10.00 0 -- -- BFX-T 1:35 T 10.00 600 -- -- BFX-T 1:34 T -- 0 10.00 10.05 20x1 BFX-T 1:25 T -- 0 9.80 10.05 10x1 BFX-T 1:10 T -- 0 9.75 10.05 30x1 BFX-T 1:10 T 10.05 400 -- -- BFX-T 12:48 T -- 0 10.05 10.15 4x6 BFX-T 12:48 T 10.00 100 -- -- BFX-T 12:47 T -- 0 9.75 10.00 30x1 BFX-T 12:46 T -- 0 9.70 10.00 10x1 BFX-T 12:46 T 10.00 200 -- -- BFX-T 12:46 T -- 0 10.00 10.15 2x6 BFX-T 12:46 T 10.00 100 -- -- BFX-T 12:46 T -- 0 10.00 10.15 3x6 BFX-T 12:46 T 10.00 500 -- -- BFX-T 12:41 T -- 0 9.70 10.00 10x5 BFX-T 12:37 T 10.15 600 -- -- BFX-T 12:35 T -- 0 9.70 10.15 10x6 BFX-T 12:26 T -- 0 9.65 10.15 2x6 BFX-T 12:26 T 9.65 100 -- -- BFX-T 12:25 T -- 0 9.65 10.15 3x6 BFX-T 12:25 T 9.65 900 -- -- BFX-T 12:23 T -- 0 9.65 10.15 12x6 BFX-T 12:23 T 9.65 800 -- -- BFX-T 12:16 T -- 0 9.65 10.15 20x6 BFX-T 12:16 T 9.80 200 -- -- BFX-T 12:15 T -- 0 9.80 10.00 2x2 BFX-T 12:15 T -- 0 9.80 10.15 2x6 BFX-T 12:15 T -- 0 9.80 11.00 2x1 BFX-T 12:15 T 10.00 100 -- -- BFX-T 12:15 T 10.00 200 -- -- BFX-T 12:14 T -- 0 10.00 10.25 2x3 BFX-T 12:14 T 10.25 200 -- -- BFX-T 11:58 T -- 0 10.25 11.00 2x1 BFX-T 11:56 T -- 0 10.25 11.10 2x25 BFX-T 11:56 T 10.50 800 -- -- BFX-T 11:56 T 10.50 1000 -- -- BFX-T 11:33 T -- 0 10.25 10.50 2x18 BFX-T 11:28 T -- 0 10.25 10.50 2x10 BFX-T 11:27 T -- 0 10.25 10.90 2x8 BFX-T 11:26 T -- 0 10.50 10.90 1x8 BFX-T 11:26 T -- 0 10.50 11.00 1x10 BFX-T 11:26 T 10.50 100 -- -- BFX-T 11:20 T -- 0 10.50 11.00 2x10 BFX-T 11:18 T -- 0 10.50 11.20 2x10 BFX-T 11:00 T -- 0 10.50 11.20 2x15 BFX-T 9:58 T -- 0 10.50 11.20 2x5 BFX-T 9:58 T 11.05 300 -- -- BFX-T 9:58 T 11.05 500 -- -- BFX-T 9:30 T -- 0 10.50 11.05 2x8 BFX-T 9:30 T 11.05 200 -- -- BFX-T 9:30 T 11.05 400 -- -- BFX-T 8:47 T -- 0 11.05 11.05 6x11 Trilobyte, I don't think we have to worry about the B-word with this company IMHO. MH Good luck!

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