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Here's the latest:
Monday June 15, 1:41 pm Eastern Time
Company Press Release
ONTRO Self-Heating Container Concepts Are Researched in Over 30
U.S. Cities
SAN DIEGO--(BUSINESS WIRE)--June 15, 1998--ONTRO, Inc., (ONTR: NASDAQ), the San Diego based developer
of the ONTRO self-heating container has announced that the company is proceeding with the second phase of its BASES
research study.
The study, which is jointly funded by the international food and beverage conglomerate, Nestle, is being conducted among
consumers in over thirty U.S. cities. The research is designed to provide a range of marketing information including volume
forecast for branded concepts in nine different product categories. Researchers will also obtain valuable feedback regarding
the shape and design of ONTRO's unique self-heating container.
The current research follows an earlier BASES study conducted in October, 1997, in seven U.S. cities. On that occasion ten
different product concepts were tested with the self-heating container including coffee, tea, soup, baby formula, and hot
chocolate. Results showed that consumers liked the ONTRO container, citing its self-heating features and convenience as their
primary reasons.
BASES - or the Booz-Allen Sales Estimating System - is one of the world's most highly respected research companies, with a
world-wide client list of the most prestigious food and beverage marketers.
Having developed over ten thousand product forecasts, BASES maintains a prodigious database for comparison purposes,
and the accuracy of their volume forecast is widely acknowledged throughout the industry.
Commenting upon the progress of the study, Jim Scudder, ONTRO's President and CEO said that results from the Phase 2
Study could add valuable support to the company's marketing efforts, in that a number of companies which were currently
targeted for licensing agreements know and trust BASES. He said that final results from the second phase should be available
by mid-August.
''It is our intention to obtain the very best and the most reliable information and to use this to aggressively market our
technology to licensees and strategic partners in the United States and in major markets throughout the world'', Mr. Scudder
said.
ONTRO common stock and warrants are listed on NASDAQ's SmallCap Market under the trading symbols ONTR and
ONTRW respectively. The Company is engaged in the research and development of integrated thermal containers, which are
similar in size and shape to typical beverage containers, and are activated by the consumer to heat the contents within a few
minutes.
Except for historical information contained herein, the matters discussed in this news release involve forward looking
statements, and involve projections of future events and occurrences, that are subject to many risks and uncertainties. These
risks and uncertainties include but are not limited to what the actual results of this research and similar research will be, general
market awareness and acceptance of thermal containers, along as well as the company's ability to timely develop new
products, and expand its manufacturing capabilities. These and other risks also include those referenced in the Company's final
prospectus dated May 11, 1998, as amended and the Company's other SEC reports.
Actual results may differ materially from those projected herein. Such forward-looking statements represent the Company's
judgment as of the date of this release. The Company disclaims any intent or obligation to update these or other
forward-looking statements.
Contact:
ONTRO, Inc.
Victor Webb, 212/684-6601
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