Action Performance Obtains Exclusive Rights From NASCAR To Develop Comprehensive Electronic Commerce System On NASCAR's Web Site
Companies Also Announce Several New Business Initiatives
"...Action Performance Companies Inc., (NASDAQ/NMS:ACTN - news) Monday announced an exclusive agreement under which the company will develop several new business initiatives with the National Association for Stock Car Auto Racing (NASCAR).
Under the proposed agreement, Action obtains exclusive rights to market, sell and distribute NASCAR-licensed products through NASCAR's Internet World Wide Web site, NASCAR Online (www.nascar.com) and in doing so, creates a significant benefit and new distribution channels for the company and all NASCAR licensees, sponsors, drivers, teams and tracks.
Other proposed business initiatives include creating the NASCAR Pit Crew club, the official fan club of NASCAR; developing a motorsports consumer database for use in direct marketing campaigns; and extending Action's NASCAR license agreement to 2013, including option periods. The business initiatives and extension of Action's current NASCAR license are subject to the execution of definitive agreements.
NASCAR Online is one of the most popular sports and entertainment sites on the World Wide Web. Its Web site is home to exclusive NASCAR news and information such as official race statistics, footage and photographs, series point standings and weekly interactive chats with drivers including Jeff Gordon and Dale Earnhardt.
NASCAR Online currently receives more than 1.2 million visits, 9 million impressions and 30 million hits per week, which makes it an active medium for electronic commerce. The electronic commerce system is anticipated to debut in February 1999.
Action also plans to add on-line ordering on its Web site (www.action-performance.com) for other motorsports industries.
Said Fred Wagenhals, Action Performance chairman, president and chief executive officer, ''This is a significant milestone in the history of motorsports and comes at a time when NASCAR, already a $2 billion-per-year industry, is beginning to receive the recognition and status it deserves with mainstream sports enthusiasts.''
Said George Pyne, NASCAR vice president of marketing, ''As we looked into the future, it was very clear that NASCAR must embrace new technologies to better serve the sport and our fans. Action Performance leads our industry in merchandise fulfillment and customer service so we are thrilled with this agreement and the benefits it brings to all of NASCAR's partners..." source: © 1998 biz.yahoo.com
...so how far away is TMSR behind this deal?... |
