Ziff-Davis Launches Storeboard Peripherals Market Research; New Reports Track CD-ROM, Digital Camera and Scanner Markets
LA JOLLA, Calif.--(BUSINESS WIRE)--June 17, 1998--Ziff-Davis (NYSE:ZD) today announced the launch of new StoreBoard channel tracking reports that cover the computer peripheral market categories of CD-ROM drives, digital cameras and scanners. StoreBoard is offered through ZD Market Intelligence (formerly Computer Intelligence), one of the market-research industry's leading providers of fact-based sales and marketing solutions.
The new StoreBoard Peripherals reports provide monthly sell-through data across the Retail, Dealer and Mail Order channels. StoreBoard subscribers can now watch market shares and trends for the CD-ROM drives, digital cameras and scanners they and their competitors have sold each month, by models and in by channels. This information can be used to track product distribution, revamp sales efforts and develop successful product-marketing plans.
"Our new StoreBoard Peripherals reports provide sales and marketing decision-makers with important additions to their channel-tracking information, along with the current market analysis that's necessary to make strategic market decisions," said Greg Falzon, Managing Editor, StoreBoard. "StoreBoard Peripherals information gives our customers the extra edge they need to stay competitive in the fast pace of today's technology marketplace."
The StoreBoard Peripherals database incorporates sales data since January 1998. High-level market changes and current market analyses are illuminated through monthly summary graphs and charts. StoreBoard Peripherals reports include buying patterns, market trends and market share for peripheral product segments and vendors in the retail, corporate, and mail-order channels. All data in StoreBoard Peripherals is continually aggregated into what will become a rolling 24-month survey. Internet subscribers also receive the Marketplace Supplement, a monthly survey of vendor, advertising that has appeared in major-market newspapers.
Product information in StoreBoard Peripherals is presented in easy-to-understand tables and charts, and is tabulated by manufacturer, model and detailed product attributes. For example, information on CD-ROM drives includes data on speed, interface, function and form factor; digital camera attributes include storage, interface, picture capacity and resolution; and scanner attributes include pages per minute, interface, resolution, and form factor. Reports are delivered in a multi-tab spreadsheet file obtained via the Internet or e-mail.
StoreBoard Peripherals reports are available by annual subscription from ZD Market Intelligence. Charter subscribers will receive data for the first quarter of 1998 at no extra charge. StoreBoard Peripherals can be purchased through the ZD Market Intelligence Web site at www.zdintelligence.com, or by calling ZD Market Intelligence toll-free at 800-645-5795.
ZD Market Intelligence is a leading provider of sales and marketing solutions to a wide spectrum of computer and telecommunications companies. More than 10,000 users access ZD Market Intelligence data on a regular basis. ZD Market Intelligence's extensive research capabilities provide a variety of products and services that help companies sell and market more effectively. All are based on proprietary-information databases of technology usage and buying activity in large to medium-size businesses and homes.
Headquartered in La Jolla, ZD Market Intelligence has U.S. offices in Cambridge, Mass., Norwalk, Conn.; Sunnyvale, Calif.; and Dallas, Texas. European headquarters are in Paris, with sales offices in the United Kingdom, Germany and Spain, and sales agents in Belgium and Switzerland. Samples of ZD Market Intelligence's extensive market data and research results, timely commentary from industry authorities and previews of upcoming technology events are available on the company's World Wide Web site, www.zdintelligence.com (formerly www.ci.zd.com).
Ziff-Davis is a leading integrated media and marketing company focused on computing and Internet-related technology, with principal platforms in print publishing, trade shows and conferences, online content, market research and education. The company provides global technology companies with marketing strategies for reaching key decision-makers.
CONTACT:
Rogers Communications,
Judith Vanderkay, or
Ruth Ann Burns, 781/224-1100
jvanderkay@rogerscom.com
rburns@rogerscom.com
or
ZD Market Intelligence,
Glenn Grant, 800/880-0973
glenn-grant@zd.com
KEYWORD: CALIFORNIA
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