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Technology Stocks : AOL, now I get it
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To: Kenneth Lu who wrote (100)11/26/1996 11:50:00 PM
From: Thom Taylor   of 496
 
>Can you be more specific about the advertising asset?

That's the point. To the average person it looks good. Problem is
this "asset" of 10 million has to be paid back.

>From what I understand,
> advertising expenses (not direct-marketing expense) cannot be defered; they have to
> book that into expenses as it occur. If possible, please suggest your source of
>information. Thanks for clarifying.

Have you read AOL's 10K? I suggest you do. I'm not an accountant
but if you call an expense an asset it still costs someone.

My main source of this information was from a guy that sell the
most successful stock shorting newsletter. It came as a sample.
I don't remember what the name is but it made sense to me.

Best thing to do is get AOL's 10k and figure it out yourself.

TT
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