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Non-Tech : MAT - Mattel - toysRthem

MAT 20.98

+0.3%

Dec 11 3:59 PM EST

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To: Grainne who wrote (48)	6/18/1998 10:05:00 AM
From: Zoltan!	Read Replies (1) of 706

>>Well, Duncan, I guess my first question would be why Toys R' Us is selling fewer Mattel products. R' Us is losing share overall. They are reducing inventory levels to improve their performance. Mattel had actually been less severely impacted than its competition. It is nice to see that Mattel seems to be leaving the company alone, at least. I am a little concerned about Mattel's foray into the internet and away from retail stores, because I think there is a real impulse factor in the sales of their products. The child walks by a Mattel toy, likes it, and appeals to a parent, who agrees to buy it because it is not very expensive. This is not a purchase that would ever be made if the toy had to be ordered. Precisely. Your own logic tells you that $695 toys are not impulse purchases.

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