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Non-Tech : Any info about Iomega (IOM)?
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To: stock bull who wrote (56471)6/18/1998 10:08:00 PM
From: Brendan2012  Read Replies (1) of 58324
 
>> s, if IOM doesn't have their cost structure in place, selling to CPQ, Dell, et. al., will only increase their losses.<<

I don't think so--costs are out of whack on the SG&A end, not the cost of goods sold end. Gross margins are positive (unlike Syquest at times (hehe)) so selling more will help assuming they don't increase the SG&A proportionately. Obviously, they're making some moves toward decreasing SG&A, though maybe not enough yet.

Brendan
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