Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Naggrachi who wrote (56623)	6/19/1998 9:20:00 PM
From: Alan Rosen	Read Replies (2) of 58324

No change in my position either, doesn't mean that I am very optimistic however. IMO opinion the biggest mistake KE made was not reducing the price on Zip drives last spring. It took too long (still not attained) to reach the critical mass necessary to become the "next standard". This was always a story about numbers as much as it was about technology. IOM will be a single product company if ckik! doesn't click with consumers. Ditto and Jaz are just niche players, Jaz has seen its' day with consumers...too many competitors now. The 100 million dollar ad campaign turned out to be the huge misstep that many bulls here feared. Looking back that had to be the final straw for the KE supporters...no results in the 1st qtr. If there isn't some excitement about clik! in the fall I am out! archcc

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