Callaway Golf -- it's a buy Message Board

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Non-Tech : Callaway Golf -- it's a buy

ELY 21.33

-2.8%

Sep 6 5:00 PM EST

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To: Mark T. Heath who wrote (163)	6/19/1998 11:54:00 PM
From: Don Dorsey	Read Replies (1) of 307

At the annual meeting ELY indicated it has decided not to compete for pro endorsements. Taylor Made and the others pay big money to get pro endorsements, and ELY feels its money can be better spent elsewhere. ELY will still have a large pro exposure, because many pros like their clubs, but the days of 65% penetration are over.

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