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Technology Stocks : CheckFree (CKFR)

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To: Brooks Jackson who wrote (5221)	6/20/1998 1:31:00 PM
From: TLindt	Read Replies (1) of 8545

Personally, I would like to see CKFR do the following: 1. Contact every reporter who has screwed it up and politely, gently supply them with the facts -- "vaporware" vs. product; number of e-bill clients actually signed vs. signed for "pilots", etc. This needs to be done very diplomatically, as nobody -- least of all us reporters -- likes to admit we've been wrong. 2. Consider a pro-active campaign to get the message out in advance to key reporters covering banking, web, and personal finance beats. If CKFR lacks the resources to do this in-house they should spend a little to hire a good PR firm to do it for them. 3. Arrange a big news conference to show off Genesis at some appropriate point. Hold a ribbon cutting (photo op!) and announce that it is "fully operational" as of right now today at 12:01 pm (even if it was 99.44% operational a month earlier). Then let Pete talk about number of customers, number of billers, plans for future. Just my opinion. But I hope they're reading this thread in Atlanta. Just in case they can read....but missed it....sun glasses and such.

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