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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 233.22+1.8%Nov 28 9:30 AM EST
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To: Tom D who wrote (6963)6/21/1998 6:00:00 PM
From: Glenn D. Rudolph  Read Replies (2) of 164684
 
This thing about the AMZN "brand" is often misunderstood. Clearly a book bought from
BKS looks and reads the same as one from AMZN. If you want to be a major player in the
online book selling market, you must be prepared to lose a few hundred million in
advertising and low prices over the next few years to attract customers.

Tom,

The advertising can never stop. Retailing will not permit that without the loss of customers. This belief that AMZN will eventually have reduced marketing expenses is incorrect.

Glenn
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