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Biotech / Medical : QDEL - Quidel more quick diagnosis
QDEL 26.65-2.7%12:42 PM EST

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To: steve dietrich who wrote (232)11/28/1996 5:37:00 PM
From: Mike Relyea   of 1693
 
Another article about P&G upcoming campaign to promote its ulcer treatment, Helidac:

Helidac Therapy wins first-ever award

...Helidac(TM) Therapy, P&G's newest prescription drug, is now being stocked in pharmacies nationwide...In December, P&G will kick off a national marketing campaign to make health care professionals aware of Helidac Therapy's ulcer-causing bacterial eradication benefits...

biz.yahoo.com

Look for the advertising and mainstream articles about H. pylori to follow P&G's campaign.

Have a good Thanksgiving.

Mike
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