(PR NEWSWIRE) DJ: HyperLOCK Technologies Introduces HyperDVD
DJ: HyperLOCK Technologies Introduces HyperDVD
CHICAGO--(BUSINESS WIRE)--June 23, 1998--
HyperDVD(TM) Technology Opens the Door to Efficient and Secure Web
Content Distribution, Electronic Commerce, Distance Learning
Opportunities
Responding to content providers' growing demands for fast, secure and
innovative ways to use the Web as a distribution port, HyperLOCK
Technologies today introduces HyperDVD(TM)(1), the world's first
fully-encrypted multimedia gateway technology linking pre-recorded DVD video
and audio with real-time information on the Internet. Applications of
HyperLOCK's HyperDVD technology are already in use by content providers,
Highway One Media Entertainment (http://www.highway1media.com) and Warner
Bros. Online (http://www.warnerbros.com), which unveiled its new "Drive-On"
HyperDVD on Monday at the Upside Digital Living Room Conference, at the
Ritz-Carlton Laguna Niguel in Dana Point, Calif.
To make its technology more accessible, HyperLOCK has also established
independent development relationships with Intel, Apple and Microsoft. These
relationships will enable HyperDVD technology to be compatible with Apple's
Quick Time 3.0 and Microsoft's Direct Show.
Designed to address the Internet's chronic bandwidth limitations,
HyperLOCK's technology opens the door for time-released Web programming,
enhanced video advertising, QVC-like electronic commerce, and comprehensive
distance learning programs on the Web. Similar to its flagship product,
HyperCD(R), HyperLOCK's HyperDVD technology merges hybrid DVD technology and
encryption and embeds them in the Web. This unique blend of technologies
offers important two-way connectivity advantages for both the end-user and
Web developer -- providing many of the multimedia, control, security and
revenue-generating features today on the Internet that broadband technology
promises in 25 years.
"With DVD-ROM players poised to dramatically outsell home theater DVD
players over the next two years, opportunities for DVD-ROM content
developers are substantial," said Ken Park, vice president of new media
development for HyperLOCK. "HyperDVD technology not only provides developers
additional tools to tap into this exciting new market, they greatly expand
existing business models for DVD-ROM products. By marrying the flexibility
and real-time nature of the Web with the high-quality content delivery of a
DVD, HyperDVD technology effectively delivers the concept of media
convergence today even over a 14.4 dialup connection."
Benefits to the User
- A Direct Link to High-Quality Audio and Video
When placed in a DVD player, a HyperDVD product provides users an immediate
direct link to the content providers' Web site. There, they can
instantaneously tap into complex graphics and high-quality audio and video
stored on the DVD. Content can vary from movie trailers, music videos and
sitcoms to computer games, corporate training videos, or online catalogs.
- No Long Download Times
HyperDVD technology removes the annoying video/audio download times and
quality loss normally associated with low-bandwidth environments. All
content is DVD-quality and can be accessed in just seconds.
- Instant Access to Information
Because HyperDVD products drive users directly to a Web site, they not only
can tap into audio and video content, they can browse the site, download
information, enter contests, fill out surveys, or make purchases. The user
can even send email during the videos or take tests about its content for a
distance-learning program.
- Leverages the Power of the Internet
Unlike other "connected" products, which use the Web to merely unlock the
multimedia file and then launch it on top of the browser locally, HyperDVD
technology uses the Web to play back the file. The video/multimedia
experience is fully embedded in the Web page, giving the user one-click
access to additional information, related topics and additional multimedia
files.
Benefits to the Content Provider/Web Developer
- Internet Content Distribution
HyperDVD technology enables content providers to use the Web as a means for
distributing high-quality audio and video content to its customers easily
and efficiently. By merging hybrid DVD technology and encryption, and
embedding them in the Web, HyperDVD allows for speed, security and complete
flexibility. At the same time, it shifts the burden of file transfer from
telephony, which is advancing at a very slow pace, to the computer's CPU,
today expanding at a phenomenal rate.
- Web Traffic Driver
HyperDVD serves as a powerful promotional bridge that drives users to a Web
site. While the bulk of the video (or high bandwidth source file) resides on
the local disk, the file is "crippled," which involves removing key data
bits, rendering it useless without first obtaining the missing bits via a
remote server -- the host Web site.
- Electronic Commerce/Verifiable Use & Tracking Applications
Because users can only access DVD information from the URL, content
providers can learn more about their audience through verifiable use and
tracking. As a result, they can market products more efficiently through
electronic commerce applications, such as 'pay per view' or paid multimedia
advertising. In addition, companies and academic programs can track and
confirm which of their employees or students are viewing specific training
materials.
- Security/HTML-Controlled
HyperLOCK changes the meaning of ownership by offering the strongest
security available in encryption technology. HyperDVD provides multiple
layers of content protection that prevents unauthorized access or use of
proprietary content or time-sensitive information stored on the DVD. All
content on the DVD is completely controlled from the HTML source code on the
remote Web server. The developer can turn on/off files or make changes and
additions to them in minutes, by simply altering the code on the Web site
using standard HTML. This allows for enhanced advertising and sales
opportunities, point of purchase merchandising, protection against
obsolescence and robust tracking of video use and user demographics.
HyperDVD is designed to run using Netscape Navigator(R) and Microsoft
Internet Explorer(R) under Windows95(R) and MacOS(R). It runs on any
standard computer with a DVD drive and an Internet connection using any
speed modem.
HyperLOCK Technologies (formerly Planet Graphics) is the creator of HyperCD
and HyperDVD, the world's first fully-encrypted multimedia gateway
technology linking pre-recorded CD-ROM/DVD video and audio with real-time
information on the Internet. HyperLOCK's HyperCD and HyperDVD are used by
such diverse companies as Apple Computers, BMG Online, Warner Bros. Online,
Capitol Records, Highway One Media Entertainment, Honeywell, Spiegel,
Ameritech, JAMtv and the American Society of Plastic and Reconstructive
Surgeons. For more information about HyperLOCK Technologies, please contact
the company at 847/673-6200 or visit the Web site at
hyperlock.com.
(1) HyperDVD is a trademark of HyperLOCK Technologies, Inc.
HyperCD is a registered trademark of HyperLOCK Technologies, Inc.
CONTACT: Scanlon Corporate Communications
Elizabeth Scanlon Bils, 312/787-5277
elizabeth@scanloncc.com
08:07 EDT JUNE 23, 1998
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