(BSNS WIRE) NUTEK's New President-CEO Accelerates Marketing Program
NUTEK's New President-CEO Accelerates Marketing Program
Business Editors
LAKE FOREST, Calif.--(BUSINESS WIRE)--June 23, 1998--George
Sassone, who became president-chief executive officer of NUTEK INC.
(OTC BB:NUTK), only two months ago, has already initiated an
aggressive marketing program for the company's International Marketing
Group, with three new consumer products to be introduced over the next
three months.
Each will first be offered for 90 days through widely telecast
infomercials produced and distributed by American Media Inc. NUTEK
will then continue marketing the product through regular retail
channels. This is a procedure Sassone has used successfully in his
previous experience.
"We are currently negotiating for the North American marketing
rights to several other promising consumer products which will be
added to this continuous program," Sassone said.
NUTEK will manufacture itself or sub-contract the production of
all items chosen for this program. He added that each must have an
indicated market of several hundred thousand units or more to be
included.
The company's new management is also expanding activity in its
other division, VAC-U-LIFT INC., a Texas-based drilling and secondary
oil recovery operation which soon will be able to yield revenue at the
rate of $5 million per year. VAC-U-LIFT has been put under new
operating management and has already completed one acquisition.
--30--kjs/ix*
CONTACT: Molesworth Associates Inc., Green Valley, Ariz.
Gordon Molesworth, 520/625-0550
KEYWORD: CALIFORNIA TEXAS
INDUSTRY KEYWORD: RETAIL OIL/GAS ENERGY MANAGEMENT CHANGES
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